Salesforce Now a Competitor in Cloud Business Intelligence with “Wave”

If you’re running a business or know someone who is, the new analytics platform “Wave” just released by Salesforce could be for you. It’s cloud-based and integrated to include invoicing, accounting, payroll, payments, and other features. The company has been recognized with industry awards and has secured over almost $20 in investments, and claims that it’s “designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device.”

The company description adds, “Most “small business software” isn’t actually built for small businesses. It’s really meant for medium-sized businesses with dozens and sometimes hundreds of employees…But there’s a world of difference between the needs of a 5-person company and a 55-person company. So we build Wave for businesses with 9 employees or less, including all those one-person shops out there. And that makes for a much better fit between our products and your needs.”

Visualization of call time statistics can be viewed and correlated with call center costs and sales results with this new program. As a result, salespeople can make more informed decisions about which products to sell to which customers by using demographic data with purchasing patterns over a course of time.

“Today, Salesforce is disrupting the analytics market, just as we disrupted the CRM industry 15 years ago,” said Marc Benioff, chairman and CEO, Salesforce. “We’re not only connecting companies with customers in a whole new way with our Customer Success Platform, we’re empowering companies to know their customers like never before with the groundbreaking Wave Analytics Cloud.”

Salesforce is not the only company trying to create Business Software, but the company’s addition is significant because, according to, “Pretty much all large companies use some type of a business intelligence tool already and have dedicated business analysts who know how to use those tools. But there are also people in customer service, sales and marketing, who use analytics tools primarily by putting in a request with the analysts and IT departments. That can be a lengthy process, and services like Wave aim at eliminating it altogether by abstracting the complexity and exposing user-friendly graphic interfaces that are easy to learn.” 

Zachery Bridgeman | News Cult