DiGiorno Pizza Tweets Offensive Comment About Domestic Violence, Quickly Apologies
There is a such thing as tweeting the wrong thing at the wrong time and DiGiorno Pizza has unfortunately proved that.
The Nestle pizza brand took to twitter on Monday to hop on a hashtag bandwagon and self-promote their product. The only issue was they didn’t know what the trending hashtag was about before they posted their tweet.
#WhyIStayed was created by writer Beverly Gooden to have a discussion about the complexities of domestic violence. The writer created the hashtag #WhyIStayed after the video leak of former Baltimore Ravens player Ray Rice’s brutal attack on his then fiancé Janay Palmer, which sparked a nationwide conversation on the topic.
#WhyIStayed was trending all day and many people were tweeting their own personal accounts on the issue. DiGiorno Pizza, totally oblivious to the actual meaning, tweeted the reason you might stay was simple: You had pizza.
The social media team at DiGiorno immediately realized their huge mistake and saw why the hashtag was actually trending. They apologized for their error and deleted the tweet, claiming total ignorance of the hashtag’s meaning.
“This tweet was a mistake, quickly realized as such and deleted seconds later,” Roz O’Hearn, a spokeswoman for Nestle, which owns DiGiorno, said in a statement to The Huffington Post. “Our community manager — and the entire DiGiorno team — is truly sorry. The tweet does not reflect our values and we’ve been personally responding to everyone who has engaged with us on social media. We apologize.”
The brand is also apologizing to everyone on twitter, offering personal apologies to users who responded in outrage to the pizza brand’s tweet.
Lesson of the day: read BEFORE you tweet.
[via Huffington Post]
Tatiana Pile | News Cult